On a road to nowhere

It's official, NATIVES is now on the disciplined pursuit of less as we aim for a state of essentialism. Why? Well exploring, eliminating and executing has got to be an alliteration that is full of purpose. It's like we've been looking for something to call our journey. Voilá, we've found it. 2020's word of the year is essentialism. Thank you Greg McKeown.

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